900lbs of Creative created a pop-up CAVE experience for Boy Scouts of America inside a make-shift tent. They used three Epson ultra short-throw projectors shining on three screens to immerse children in 360 degree footage of zip lining, mountain biking, white water rafting and rock climbing. This pop-up ten has toured Phoenix, St. Louis, Nashville and soon Austin.

I love their problem statement: “The Strategy: The Boy Scouts of America came to us with a problem: Kids don’t know what it’s like to be a Boy Scout until they actually become Boy Scouts. How do we give kids the experience of Scouting to help recruit potential scouts? With this in mind, we set out to create an innovative experience that speaks the language of kids, helping the Boy Scouts stay relevant in a generation of Digital Natives.”

Given there are so many 360 degree cameras coming out (Samsung Project Beyond, Jaunt, 360 Heros, Bublcam, etc.), projection seems like the best way to experience this content in public spaces.

Check out 900lbs of Creative’s other work at 900lbs.com.