Pepsi Max’s Augmented Reality Bus Stop is Awesome

Pepsi Max’s Augmented Reality Bus Stop is Awesome

Pepsi Max transformed a bus stop into an astounding augmented reality experience. Visitors to a London bus stop were doing double takes as UFO’s appeared in the middle of the London streets. In reality, the bus stop utilized a transparent LCD panel (similar to Planar’s LT3200) to overlay amazing experience on top of a dreary street scene.

The effect didn’t seem to fool passersbys for long, but generated some awesome initial reactions.

Brett Jones
I research, design and prototype magical interactive experiences with projection mapping. I've worked for Walt Disney Imagineering and Microsoft Research and I've created things like IllumiRoom & RoomAlive. ( brettrjones.com | @brettjonesr )