Pepsi Max’s Augmented Reality Bus Stop is Awesome

Pepsi Max’s Augmented Reality Bus Stop is Awesome

Pepsi Max transformed a bus stop into an astounding augmented reality experience. Visitors to a London bus stop were doing double takes as UFO’s appeared in the middle of the London streets. In reality, the bus stop utilized a transparent LCD panel (similar to Planar’s LT3200) to overlay amazing experience on top of a dreary street scene.

The effect didn’t seem to fool passersbys for long, but generated some awesome initial reactions.

Brett Jones
CEO @ Lightform. Invented stuff at Disney Imagineering & Microsoft Research (IllumiRoom/RoomAlive). brettrjones.com | @brettjonesr