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Go for a Swim with Projection Mapping

Going for an evening swim just got a little more magical. The Sheraton Waikki Hotel in Hawaii last December used a fun projection mapping advertising campaign in their resort pool. Partnering with Pointcloud Meida along with their custom mapping tools produced some truly out of this world effects. Looking at pool surfaces as a new untapped projection mapping canvas, Pointcloud maps aliens, sea creatures and much much more in their compelling and artful concept demo. When the water inter-reflections are combined with their truly mesmerizing effects, the end result is a jaw-dropping spectacle. Hit the jump and see for yourself.