Must Films’s 50 Years of Porsche 911 Celebration Dinner Behind the Scenes

Must Films’s 50 Years of Porsche 911 Celebration Dinner Behind the Scenes
February 26, 2014 Mallory Casperson

Must Films presents the behind the scenes look at their 50 Years of Porsche 911 Celebration Dinner projection mapping event, held in Beijing on the Hall of Supreme Harmony.  The spectacle, held on October 17, 2013, brought Must Films together with Porsche and Jack Morton Worldwide (an event agency) to create a spectacular 3D projection mapping.  The intricately designed building brought a challenge to the team at Must Films but after hours of off-site and on-site planning, the show went perfectly.  Split into three acts, in a seven minute projection, Must Films tells an iconic story of the Porsche 911 from inception to modern day.  The first act embodies the past, the second act speaks to the innovation and progression of the design of the Porsche 911, while the third act is about the future.  The behind the scenes film interviews key people involved with the projection mapping event, and gives key insight into the planning involved in telling such a dynamic story in such a dynamic and historical location.