Real estate developer Tishman Speyer got a fun idea to promote their new, yet under construction, LUMINA luxury apartments when they teamed up with Obsucra. The idea was to allow potential future residents and visitors to get a feel and look of a LUMINA apartment before ever stepping foot inside the finished building. In Obscuras words:
“To orient visitors to the features of the 656-unit residence, Obscura partnered with Steelblue and provided specifications for panoramic views of the San Francisco skyline, the Bay Bridge, San Francisco Bay, and viewscapes from day to night.In addition to laser scanning the condo space for an accurate 3D model, Obscura built a simulated 3D environment projection-mapped onto a 72 ft long by 10 ft high curved wall. Twenty projectors are used to illuminate the wall, where visitors can interact with media via mobile devices and send messages to the interactive display to update visual media content.”
With twenty projectors, visitors can interactively navigate through different views of San Francisco, previewing different floors in the building. By switching views, you can also see what it’s like to have the apartment facing the bridge, or having the perfect view of downtown San Francisco.
“This is one of the first times immersive simulation projection technologies have been used to support the real estate sales industry. To date, Obscura’s technology has enabled the LUMINA showroom to become the most successful residential sales gallery in San Francisco.”
And if you’re an interested buyer, prices for the apartments start at around $1 million. While this a gallery piece, it certainly gets the creative juices flowing! Imagine one or two of these projectors in your apartment when you want to change the view!
If you are in SF, check out the LUMINA showroom floor at: 289 Main St, San Francisco, CA 94105