Making Of Hiscox – ‘The House I Grew Up In’

Making Of Hiscox – ‘The House I Grew Up In’
October 16, 2014 Rajinder Sodhi

The ‘house I grew up in’ uses striking projection mapping technology to tell the story of how your home becomes more important as you progress through life.

Keep your eye open, for one day a house in your neighborhood may all of a sudden come to life with projection mapping. Hiscox, a London based insurance provider teamed up Found Studio to create a magical experience on an ordinary house. The commercial features several amazing effects and hit the jump below to see the “Making of” video. Really neat to see the tools and projectors used….mmmm, lumens. Looks like there’s no post processing on the advert. Truly magical.

  • shawn starr