Projection Mapping has officially gone from an entertaining and augmented reality tool, to a unique force in the fight against cancer.  In a video, filled with huge screens and projection mapped details, Paula Abdul sings and dances to a chorus of “Check Yourself, Check Check Yourself!”  The Avon Foundation’s mission is to “eradicate breast cancer and end domestic and gender violence.”  By bringing their newest campaign into the realm of projection mapping technology, Avon uses creative energy and enthusiasm in their call to women (and men) that checking yourself monthly, is a key way to catch cancer early!

https://www.youtube.com/watch?v=fMBhbgT8cZE

Breast cancer prevention for the win!