Innovative technologies are making online shopping a fast-growing trend, turning the in-store shopping to a luxury which only people with time and a lot of patience can indulge on. Is it the end of retail shopping?
Well, no. The truth is that almost no one is using the store at the maximum of its possibilities, but as a simply showrooms. The new concept of Immersive Retail allows companies to address client’s needs and – more important – to tell the brand’s story and creating emotional bonds, generating a fully engaging costumer experience inside the shop.