Bottled water company, Vitasnella, and production company, UNIT9 , have taken their branding approach to the next level.  Using a live, 3D mapping experiment of the “Perfect Woman” they underline our judgmental reality and then wash it away.  Using projected real-time, 3D graphics onto a real woman, the group tracked head and body movements.  “It is a step further than what has ever been attempted so far in that we aim to add/subtract volume to the subject, as well as projecting simultaneously on body and face.”

The video is wonderful.  Perfectly displaying the idea of an app powered projection mapping experience and an experiential reality, UNIT9 creates an experience that teaches us to love ourselves as well as branding the bottled water as an act of self love and self appreciation.  Viewers are drawn into the story as well as the phenomenal projection mapping involved.

Go here to learn more about the project.