This one is for all the car enthusiasts out there. In over four months, the folks at Ford completely renovated the Ford Rogue Factory to create a mind blowing projection mapping experience filled with robots, sensors and projected light! One of the main attractions at the factory now includes a nine-minute video about Ford Motor Co.’s aluminum-bodied F-150 shown in the new Manufacturing Innovation Theater. Hit the jump below to see the amazing feature:
Visitors can appreciate the monumental effort that goes into making the cars we drive everyday, all while enjoying LEDs, lasers, and insanely amazing choreographed projection mapping vignettes. In the video, you get to see seven projector screens surround a platform floor. Seconds later, a white F-150 truck emerges with robotic arms on each side equipped with lasers and LEDs. The robotic arms whirl and spin around the projection mapped pickup as the piece simulates a real construction.
The brilliant light show was put together by BRC Imagination Arts, a California based design firm. As executive director Christian Lachel, puts it:
“When we got to talking, the goal was to make something absolutely exceptional and a big wow for visitors. We really put together something special; I don’t think we left anything on the table.”
As Cynthia Jones, general manager of the factory tour describes:
“We take you inside the process and through the process. We asked, how can we make this mind-blowing? Whenever you do something that compressed there’s a pressure to it that you can either feel weighed down by or feel is really awesome and be buoyed up by, and BRC responded perfectly.”
The film crew at BRC had an incredibly tight deadline to do all their filming. After the footage was shot, the crew rented a nearby hotel to create a makeshift studio to meet the factory tight renovation deadline.
The complex was originally completed in 1928 and has been home to more than a million visitors since opening a decade ago. With over 100 new seats in the Innovation Theater, it’s sure to keep audiences coming back for more. Be sure to check out the magic!
[Source: Detroit News]