Projected typography plays with your personal perspective. To fully take advantage of multiple viewing angles, Craig Winslow decided to use a cyclical message with different colors that crashed over each other abstractly. When rotated, the message resolves when standing in the correct location.

The message is a simple one. It’s hard to let go of the past, but Craig proposed a different solution: look at your past and build from it, create a better future for yourself and others.

Additionally, most people become tied down by objects, stuff, and things. By selecting childhood possessions and essentially destroying to make something new, Craig took a strong step to build on and re-contextualize the memories they contain, while freeing them the box they would otherwise live in.

[Source: Craig Winslow]